rhetoric advertising

Consumer:

Described as MTV's irreverent brother, MTV2 features edgier and far less mainstream programming intended to appeal to a hardcore, music-savvy portion of today’s youth. To get the word out about the brand, MTV2 turned to technology and Rhetoric to create a targeted web-based trivia contest and marketing campaign that would invite web users to learn about the channel, with the end goal of transforming them into loyal viewers.