rhetoric advertising

As one of the country's largest producers of sugar and sugar-based products, Florida Crystals currently farms over 180,000 acres and employs over 3,000 individuals in the state of Florida. Despite its impressive stature and prominence in the industry, before partnering with Rhetoric, Florida Crystals lacked a web presence that reflected the quality and history of the brand. We changed all that, creating a website that not only improved their visibility and brand appeal, but also facilitated eCommerce giving them an entirely new and unexpected revenue stream.