rhetoric advertising

Consumer:

When one of the world's most recognized and popular beverage brands needed help launching its new orange-flavored rum, we jumped at the opportunity to put the power of the internet to work for them. The result was "Are you type O," an interactive e-mail, banner and web campaign that not only promoted the unique attributes of this new product but also engaged users by allowing them to send their friends Flash-generated O vites* as well as look up drink recipes or opt-in to the Bacardi mailing list.